Anything readers do not understand makes them feel left out rather than included and turns them against the story.

http://sdhc.instructure.com/eportfolios/15114/Gp_Test_Enanth_Lh_Normal_Range_Normal__Dragon_Pharma__Injectable_Steroids
http://learn.canvas.net/eportfolios/12212/Chlamydia_Test_Kit_Cc_Syringe_Kit__Jal_Innovations__ICare_Rapid_Test_Kits

縺ゅ縺 メッセージ
In looking through the donation lists, it is striking to see so many political partisan websites such as The Daily Kos and Patriot Post in the US and The Canary and Novara media in the UK.