Newswriting is based on the idea of conveying as much information as possible, as quickly, efficiently and clearly as possible.

http://hv.instructure.com/eportfolios/2028/Promifen_50_Mg_Expired__AlphaPharma__Post_Cycle_Therapy_
http://learn.canvas.net/eportfolios/12331/Tavanic_Tunnel_Injection__SanofiAventis__Antibiotics

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The headline must grab the attention of the reader.